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J Health Commun ; 25(4): 301-302, 2020 04 02.
Article in English | MEDLINE | ID: covidwho-680298

ABSTRACT

As the world reacts with unprecedented efforts to contain the COVID-19 pandemic, the role of organizational leaders is to embark on a parallel track to keep mission-critical initiatives moving forward. One track includes preparing their organizations for the next "novel" virus. After all, organizations do not hire leaders to maintain the status quo; they are hired to drive the future. As much as death and taxes are inevitable, it is equally predictable that all organizations will sooner or later confront a black swan event. History teaches us that while the order of magnitude may vary, management crises are not entirely novel. This article explores a series of early risk mitigation strategies to prevent the next COVID-19 and prepare leadership to face this inevitable challenge.


Subject(s)
Leadership , Organizations/organization & administration , Pandemics/prevention & control , Risk Management/organization & administration , COVID-19 , Coronavirus Infections/epidemiology , Coronavirus Infections/prevention & control , Forecasting , Humans , Organizations/trends , Pneumonia, Viral/epidemiology , Pneumonia, Viral/prevention & control
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